United Kingdom: By the end of 2025, the average smartphone user spent more than 1.8 hours a day on games. In 2026 that figure climbed to 2.3 hours, pushing mobile gaming past traditional console play for the first time.
mystake — When a commuter in London swipes a bus ticket, the same hand that taps the screen to pay for the ride is already scrolling through a game that keeps the mind occupied for the next twenty minutes. That tiny, portable distraction has grown from a novelty to a cultural mainstay, reshaping...
United Kingdom: Last year, the average UK adult logged about 5 hours and 15 minutes on mobile gaming apps every week. That’s more than the time spent watching TV, which sits at roughly 4 hours and 30 minutes.